Two years ago today I published a post called Reflections, in which I mused on why we blog, and what it means to us. Having been reminded of this post I re-read it and it seemed time to revisit and update it. For those who won’t have seen it before I’ll share it again now and then update at the end of this post. This is Reflections (Mark 1):
“It’s a funny old game, this blogging lark, isn’t it? We sit at home (other locations are available) in a kind of self-imposed solitude, thumping away at the keyboard while we spill out the contents of our mind. Then we hit that magic button marked ‘Publish’ and those thoughts can be seen by anyone in the world with access to the interweb. Doesn’t that strike you as a little strange? It does to me. Why do we do it? Are we all self-obsessed narcissists? Or exhibitionists?
It’s a given that we all had a reason for starting our blogs, and those can be many and varied. I won’t bore you by repeating yet again why I started – if you don’t know, but want to, just take a look at my ‘About Me’ page and all will be revealed (there’s a link to it in the top menu, just for you). Many of the blogs I follow have started for a similar reason to mine, but then again many haven’t. And therein lies the beauty and magic of it all, for me anyway: the sheer variety of the blogs I follow keeps me entertained, amused and in some cases instructed on a daily basis. I follow many of these because that blogger has also chosen to follow me and I deem it a courtesy to return that compliment – the likelihood is that we have interests in common and I will enjoy their blog too. There are two main reasons why I don’t follow back. The first of these is where I deem the following of my blog a blatant attempt – usually, but not always, by commercial concerns – to widen their own ‘fanbase’ by indiscriminate following of blogs they clearly have no interest in reading. Sorry guys, but you are very easy to spot! The second is…I’ll come back to that later (I’m such a tease!).
Something prompted me the other day to take a look at my blog’s statistics year by year since I first started this, back in late 2012. I was particularly taken by the stats for this year to date and how they differed from previous years. You’ll notice the link on the right to BlogSurfer – I added this not long after I started at the suggestion of the remarkable Cyd (see Thank You for more on her) and it resulted in some great stats in terms of page views up to 2015, when its influence waned dramatically. The total viewing figures for this year are only about a quarter of those for the peak years of 2013-4, but I don’t care in the slightest. Why? Because I can be pretty sure that the great majority of this year’s views have been from people who actually wanted to read my words, rather than by those who just dropped by in passing from another site. BlogSurfer has prompted just 18% of views this year – in 2013 it was over 90%. The other really revealing stats are that the total number of ‘likes’ this year is around 50% more than the combined total for all previous years, while the number of comments is 250% more!
Isn’t that why we do it? That apparently solo activity is actually helping us to communicate in a way that modern technology allows, and in a way that just hadn’t been imagined when I was younger. I don’t know about you, but I thrive on the interactions my blog generates, and these become a kind of addiction. The more I get, the more I crave. If you look at my blog posting habits, you’ll see that, apart from #NaBloPoMo in 2014 and 2015, my previous activity has been much less frequent than of late. This has also encouraged me to become much more active in commenting on others’ blogs – as some of you can attest! For me, 2016 has been the first year that blogging has really felt like being part of a community. I used to interact with some in the earlier days, but most of them no longer blog much, if at all. Several of you are now Facebook friends – people can deride that, but I see it as a mark of trust and friendship and I value it. If you look at my Facebook friends (my proper name is Clive Pilcher) you’ll see some familiar faces – including Cyd, whose daughter has left her page open for us to drop by and remember her. And if we aren’t already friends on Facebook, I’m open to offers….
I said I’d go back to the second reason why I wouldn’t follow a blog back. It’s a fairly simple one. I’m very fortunate to have English as my native tongue: it is probably the most widespread language worldwide, albeit with localised variations. I enjoyed learning languages at school and studied French and German to our A level standard. But that was more than 40 years ago and whilst I still recognise many of the words I can’t claim sufficient skills to read the languages now. I’m ashamed to admit it, but if your blog isn’t written in English I wouldn’t understand it. Until now, that is. WordPress has recently been promoting a widget for Google Translate, which is claimed to work in over 100 languages. I’ve added the widget – you can see it on the right. Isn’t this wonderful? If every blogger using WordPress added this to their site we could access so many more blogs than we can at present, and those of you that I haven’t followed back could open up your blogs to those, like me, who can only deal in English! Blogging is a global activity, so it seems a no-brainer to do this. My blog has been read by people in around 200 countries – I’d like to read yours too, then this community can truly become a global one! The support of the full worldwide blogging community can mean so much to so many, and I hope this little widget is widely adopted.
So, that’s why I do this and why it is a valuable part of my life. How is it for you? Do tell, I’d love the interaction ;-)”
Whilst revisiting that post I thought it only right that I should take a new look at my stats. Broadly speaking, 2016, 2017 and this year to date have been fairly similar in the numbers of total views, actual visitors, and likes. But there has been a fall in comments. Is that something others have experienced, or is it just me? Maybe it is because (like this post) I have reworked quite a few older pieces that current viewers won’t have seen, but there aren’t enough new viewers who are active commenters? Or, looking at the pattern of new followers, perhaps I’m attracting more of those who are looking for a follow back to boost their own numbers? With a few treasured exceptions, I can’t recall any comments from a fairly large percentage of those who have followed in the past year. But then again, I haven’t commented on many of theirs either: that works both ways, folks! Or, to take the obvious answer, maybe I’m not writing the sort of pieces that would encourage people to comment on as well as like a post. An interesting thought for discussion, perhaps? And it comes with an invitation to add your comment to the discussion: as I said in the previous post I, and I suspect most of us, thrive on the interaction with our readers.
I also mentioned in that previous post that I would welcome the addition of the Translate widget on blogs that don’t publish in English. I can understand your wish to use your native language but English (and the American version of it) is very much the universal blogging language and making the translation available would widen your readership. Many of the blogs I follow are posting in English even though it clearly isn’t their first language. I admire and applaud their efforts but there are still a few following me who don’t publish in English: they are better educated than I, sorry! Please, please add the Translate widget if you don’t publish in English: I’m sure it would be of benefit to others as well as me.
Another change from two years ago is that some who were regular bloggers back then seem to have dropped out. I know of some who have gone through some big life changes which have meant that blogging became far less important to them, and have every sympathy with them. But others just seem to have wandered off into the ether. I don’t know about you, but there is something comforting to me in seeing a new post from a favourite writer, and it’s always a little sad not to see them any more. But there is no shortage of new (or new to me, at least) blogs out there, and hopefully over time I’ll build the same relationship of mutual support with them that I had with those who have gone AWOL. That is, after all, the sustenance on which bloggers depend.
A new development for me is that I started a Facebook page as a companion to this blog: my reasons for doing it are explained here. This is quite possibly just a vanity project, and it currently only stands at 32 ‘likes’ anyway, but it gives me a space to post things that I wouldn’t otherwise write about. There’s a #SongOfTheDay, which from tomorrow will become a #ChristmasSongOfTheDay – I’ve done this for several years now on my Twitter account and on Facebook, and have written catch up posts here: but if you want to see the daily posts then the Facebook page is the place to go – just follow the link to the right. And I also do a kind of Advent Calendar – not the usual sort! – on my Instagram account. If I can, I link these to the Facebook page but the technology is a little erratic so do follow the link to the right for Instagram if you’d like to see my more irreverent (or just downright smutty) side.
Do you ever take time out to reflect on why you blog, on what it means for you and your readers? I can recommend it: it can be an enlightening experience. Then again, as a great philosopher (well, Johnny Nash, actually) once said: ‘There are more questions than answers,’ and it does feel a bit like that inside my head at the moment! What do you think?