This coming Sunday, 11th March, is celebrated here in the UK as Mother’s Day. This day has longstanding religious tradition and history behind it, although you’d be forgiven for not noticing that nowadays. These traditions vary, depending on the religion. Here the day is actually recognised in the church calendar as Mothering Sunday, and falls on the fourth Sunday in Lent. Because Easter is early this year, this means that for the UK, Channel Islands, Isle of Man, Irish Republic and Nigeria, who use this date, Mother’s Day is also earlier than in some years. There are in fact 32 different dates around the world on which Mother’s Day is celebrated, the most commonly used of which is the second Sunday in May, which is the day in North and South America, and across large parts of Europe, Africa and Asia. The modern version was first celebrated in the USA in 1908, after a campaign by a lady called Anna Jarvis to have a designated day for mothers. Commercialisation began in the 1920s, when Hallmark began selling cards, and Jarvis was arrested for a public protest against this. But the date and nature of the celebration have since been widely adopted.
The commercialisation of the date means that it is ubiquitous. Apart from all of the advertising which uses the day as the basis for promotion – often in incredibly dubious and convoluted ways – there are TV programmes, articles in papers and magazines etc, which are very difficult to avoid unless you become a hermit. And in this modern technological age, I’d also need to stop checking my emails too. Some of the bombardment is unbelievable: I even had an email the other day from a clothing company which only sells men’s clothing, inviting me to purchase one of a choice of outfits to wear when celebrating with my mother, from the formal suit to go to the posh lunch to smart casual if cooking her a meal at home, complete with an apron!
Mother’s Day is a hard one for me. My Mum died nearly ten years ago, on 15th May 2008 and, whilst the immediacy of the feelings of loss is somewhat diminished by the passage of time, those feelings are still there. Many millions have lost their mother, and could do without the commercial juggernaut reminding us of what we have lost and what we could have otherwise been doing. It’s a difficult time of year. I find myself wishing that all of the companies stuffing this down my throat would roll up their promotional material very tightly and insert it where the sun doesn’t shine. And I’d bet I’m not alone in that. I shall be spending this Sunday in quiet reflection, remembering the person who brought me into this world and all that she did for me. I don’t need any marketing to tell me how to do that. I find myself agreeing with Anna Jarvis: this should be a day to celebrate our mothers, not to spend loads of money. Whilst the cards, flowers, chocolates and wine – especially the wine! – may be very welcome, do mothers really need this to know that they are appreciated? Wouldn’t telling them, face to face, be much better? And doing things for them, to show them that you care? Not just on Mother’s Day either: our mothers are very special people and deserve to know that our love for them is always there, with or without the giving of physical gifts on a particular day to make the statement for us.
If you’re going to be spending Mother’s Day with your Mum, I hope you – and she – have a fantastic day, full of the joy that families give us. And long may you be doing that: the happiness of days like Sunday will build into cherished memories. To repeat myself: Mums are special people, they deserve our love.